Colorful Standard

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Some pieces don't need to shout. Colorful Standard is built around the idea that everyday clothing can be made to a higher standard - in quality, in ethics and in the way it's produced. The brand's commitment to responsible manufacturing and timeless design sits outside the usual seasonal cycle, which makes it a natural fit for a holiday wardrobe built to last longer than one trip.

Their Classic Organic Tee is the piece we keep reaching for: pre-washed organic cotton, a clean cut, and a colour you'll still want to wear three years from now. The kind of thing that goes with everything you already own.